Madhu
A youth-led beekeeping project in Denmark
Project Year: 2019
What is Madhu?
Madhu is a youth-led beekeeping project kickstarted and guided by Pollinator Ambassadors. The project was successfully handed over to volunteers running it to this day.
OrtDänemark
Founding Date: February 2019 (project continued until December 2019, handed over to new volunteers trained in beekeeping; ongoing success)
Partnerorganisation:: Danish Permaculture Farm
Project Support from Pollinator Ambassadors
Project Setup
- Provision of necessary beekeeping equipment
- Training and strategic support to launch and sustain the project.
Cultural Knowledge Transfer
- Hands-on workshops: Introduction to beekeeping, yearly cycle, honey harvest, honeybee health and hygiene, and wild pollinator conservation.
- Introduction of international youth to Danish beekeeping traditions, including the unique Danish hive
Capacity Building in Youth-led impact entrepreneurship
- Education on the organizational aspects of running a successful project: delivered courses on project marketing and branding
Brand Development
- Development of logo and a product line, facilitated their entry into local markets.
Funding Support
- Securing long-term funding through EU mechanisms
Results
Successful Project Handover: By the end of 2019, we successfully transitioned the project to new volunteers, who were trained in beekeeping and are still running the project today. This ensured the continuity and longevity of the initiative.
Ongoing Collaboration: ne of the most rewarding outcomes was connecting the youth with local beekeeping associations, building a bridge between the new generation of beekeepers and established networks. This ongoing collaboration remains a testament to the lasting impact of the project.
Youth Empowerment: Local youth not only gained beekeeping knowledge but also developed essential skills in entrepreneurship, from product development to marketing, ensuring the sustainability of their future projects.
Local & Global Impact: The combination of local beekeeping knowledge and entrepreneurial skill development has placed the project in a strong position to contribute to both local sustainability efforts and the broader movement of youth-led ecological initiatives.
Community & Market Integration: The Madhu brand and the youth-run beekeeping initiative have become integrated into local markets, with products now being sold at local events, contributing to the local economy and raising awareness about pollinator protection.
This Project is funded by the European Union.
